Beverage maker South African Breweries (SAB) has announced a new addition to its portfolio, the premium beer brand, Corona Cero – an alcohol-free beer with Vitamin D.

SAB says this is an option for both existing and new beer drinkers who are looking for an alcohol-free option.

“We are excited to introduce Corona Cero, growing our portfolio of global brands that resonate with South Africans and meet their changing consumption needs. This alcohol-free beer broadens the consumer choice and is a pronounced expression of our commitment to ensuring moderation.

“We have always maintained that beer is a beverage of moderation, and this now provides consumers with even more options. Furthermore, it encourages a culture of responsibility among South Africans, which we are deliberate in enabling at SAB,” says SAB corporate affairs VP Zoleka Lisa.

The company avers that Corona Cero shares the essence of the Corona brand, which celebrates going outside and enjoying the sun.

“At SAB, we put innovation first. The feeling of the sun is one of the things that people love most about the outdoors, and the Corona brand is always innovating to remind them of that feeling of getting outside,” says SAB marketing VP Vaughan Croeser.

SAB says significant shifts in the beer consumption sector have driven its move to introduce Corona Cero to South Africa.

According to a report by GlobalData, Gen Z, particularly in South Africa,  is showing a marked preference for non-alcoholic and low-alcohol beverages, it explains.

Joining this shift are Millennials who are embracing this trend of substitutes, wanting the choice of non-alcoholic or low-alcohol beverages on occasion.

“With Corona Cero, we are confident in meeting these evolving consumer preferences and providing a product that resonates with the market,” SAB posits.

It adds that Corona Cero is the company’s commitment to promoting responsible drinking.

Corona Cero will be available in retail outlets and beverage establishments in South Africa from June onwards.